ON A MISSION OF SPREADING LOVE & COMFORT

India’s Favourite Baby Store

“Inspired by love, designed for comfort.”

“From the first cuddle to the tiniest nap, our clothes are made to feel like a mother’s gentle hug — soft, soothing, and crafted with care.”We create soft, safe, and breathable baby clothes made from the finest fabrics around the world.”

K+
Trusted Clients

Our Story

From Dreams to Diapers: A 22-Year-Old’s Journey into Baby Care.

At just 22, Khushal stood at the edge of a new beginning—not just for himself, but for countless newborns and young parents around the world. With a heart full of ambition and a mind driven by purpose, he wasn’t chasing the ordinary. His dream was soft, gentle, and pure—just like the tiny lives he wanted to impact.
Khushal had always been fascinated by textures, colors, and the way a fabric could feel like a warm hug. While others scrolled through fashion trends, he was studying cotton, bamboo muslin , and handwoven textiles from India. He spent months shortlisting the best fabrics from different countries, understanding their feel, safety, breathability, and sustainability.
But this wasn’t just about clothes. It was about care.
He envisioned a store—not just a store, but a place where every mitten, every swaddle, every tiny jabla told a story of quality, love, and global craftsmanship. A store that parents could trust. A brand that babies could grow up with.
He wasn’t backed by big investors or a business degree. Just passion, relentless research, and the belief that even the smallest people deserve the finest things.
Today, that dream is taking shape—one tiny cap, one eco-friendly bib, and one heartfelt product at a time.
This is just the beginning of his journey… but the vision is clear: To create a world where every baby feels the comfort of global quality, wrapped in love.

VANDE MATRAM
KHUSHAL MALI

Founder, CEO

As soft as a mother’s touch, as comforting as her love — baby clothes made with care.

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